Entries Tagged 'information product ideas' ↓

I’m not talking about cookbooks for certain countries. If you create a food guide for a certain country, that goes into real detail, then you can sell it at a very high price.

Foodies LOVE detailed information about exotic ingredients and indigenous methods of preparation. For example, you could create a guide about the food of Southern China, or the food of Libanon, with information on spices and herbs that they use, how they combine them to create what kinds of effects. What they do to give meat a certain texture. How they use special cutting techniques. How exactly they dry foods, and what it does to a vegetable or piece of meat and so on.

The key here is to dig deep and do a lot of research. Of course, as with all information products, you do not need to do this research yourself – you can outsource it, you can interview people who are experts and simply package all this information into your own info product. If you not just make it written text but also include pictures – or even better: video you will find an eager audience.

Food-fanatics will be glad to shell out upwards of $100 if you offer them a real in-depth guide to a certain countries kitchen.

Sure, it is a very niche product – but not so much. Think about it: there are people who book FOOD TOURS! These people often spend thousands of dollars to travel to another country and learn about the food and the cooking techniques of that country.

And it is in fact a very useful thing too – we live in an age where it’s all about convenience, and a lot of knowledge about traditional ways of preparing food gets lost. Jamie Oliver pointed out that there are a lot of kids who can not even tell a carrot from a potato from a tomato. Sounds incredible? Not at all.

And while this general trend doesn’t seem to be so good for an info product about food – it is! Because the large amount of ignorance when it comes to food creates a very fanatic counter-culture of people who go really deep when it comes to food-knowledge, and they make it part of their identity to know about these things, to cook by themselves, to explore new techniques and ingredients and surprise their friends and family with things they never tasted before.

You could interview people who offer cooking courses. This would also be good for them, because all of the sudden they turn into “published authors” – which enhances their expert status and can make their marketing messages stronger, thus bringing in more students to their courses and more money into their pockets.

You could visit local markets and talk to the sellers about the produce and so on. Maybe you’ll have to pay them to give you the information, because they don’t have something to gain from this, and you’ll have to talk to a lot of sellers to find one who really is able to give you the details, but that’s okay. Again, if you’re not passionate about food, then you can just outsource this and have someone assemble all the information for you.

There’s so many ways to pull this off – this is just to get your brain started.

This is kind of an guerilla idea. But you could make a travel guide for a “dangerous destination”.

You see, for example right now Bangkok is big in the news because of the so-called “red-shirt protests”. People died, got shot, almost a thousand got hurt, it’s been going on for over a month, it’s a major thing.

But still, there are thousands of people arriving everyday at Bangkok airport, despite the travel warnings that foreign ministries from countries all over the world issue.

And it’s a fact: when you look the news about another country, it might often seem as if that country is a warzone. Because the news tend to show mostly the sensational pictures, the worst moments: explosions, blood, shooting. It doesn’t show the quiet and normal scenes that go on in a place.

Now, if you’d be standing there or had a small place where you sell a “Bangkok Dangerous Map – Be Safe in Bangkok”, then you could make some quick money.

All you need is some local knowledge. This is a fast and easy operation.

There are lots of freelancing web designers out there. Most of them know a lot about web design, but very little about marketing.

If you can provide them with good marketing information, that will actually bring them new customers, then a hefty pricetag would be very justified for that. Think about the fact that a new website can often cost thousands of dollars. Even if your system brings in just 3 new customers a month, that would be a major increase in their income (think about it: 36 new customers a month. If each one is worth $1000, that’s $36000 in the first year in additional profits – wouldn’t that be worth a couple hundred grand?).

And it’s not that difficult to do – all you have to do is create a “marketing for ___” and then you can create variations of this for different markets. The differences will be very small, but since you can be active in different markets, it will be a huge money maker.

If you are monitoring the clickbank marketplace, you might already have seen that there are a couple of products out there that teach you how to build a chicken coop.

What? How to build a chicken coop? Yes.

And what’s more funny: they seem to be selling A LOT of these guides. One product currently has a gravity of 98.92, another one has a gravity of 37.79, and then there are a couple more.

This is just crazy!

You can see the salesletter of the bestseller here.

If you are still having trouble coming up with information product ideas… well, it’s not that difficult.

Most people think only of pills and stuff like that when it comes to body odors. But you could create an information product that does just introduce people to different methods of getting rid of body odors.

Now, this is not a huge market, but it is a market that has a high motivation to buy a product that solves their problem.

Can you imagine how embarrassing it must be to smell bad? You could even put together a very short report on the subject, just a couple of pages with nofluff information, and then sell that thing for $37 with a one year money back guarantee.

Here, I am even going to provide you with some keyword ideas:

Keywords
body odor
body odors
bad body odor
underarm odor
vaginal odor
sour body odor
underarm body odor
odor vagina
dog body odor
odor
eliminate body odor
causes body odor
prevent body odor
get rid of body odor
urine odor
garlic body odor
fish odor
bacteria odor
body odor smell
odor body
sweat odor
strong body odor
bad odor
breath odor
foul body odor
garlic odor
armpit odor
smelly odor
sweet body odor
ammonia odor
foot odor
strange body odor
odor smell
onion body odor
nose odor
perspiration odor
sweet odor
fishy body odor
fruity odor
feces odor
fishy odor
eliminate odor
sulfur odor
foul odor
odor problems
odor vaginal
fishy vaginal odor
body odor amonia
metallic odor
crotch odor
smelling body odor
sulphur body odor
body odor feces
vaginal body odor
sulfur body odor
smelling odor
strong odor
amonia odor
fruity body odor
why body odor
body odor smells
fish body odor
body odor vagina
stinky body odor
smelly body odor
stink odor
sour odor
stinky odor
vinegar body odor
metallic body odor
ammonia body odor
body odor bacteria
urine body odor
body female odor
body chronic odor
musty body odor
body odor control
odor elimination
causes of body odor
gas body odor
symptom odor
body odor cause
acetone odor
sweating odor
odor scent
onion odor
body odor sweat
body odor armpit
strange odor
skin odor
vinegar odor
sulphur odor
odor control
human odor
feet odor
child body odor
symptom body odor
poop odor
human body odor
body odor problems
what causes body odor
body oder
odor in urine
how to get rid of body odor
deodorant body odor
fish odors
fowl odor
my body odor
scalp odor
groin odor
bad odors
sweet smelling odor
vagina odors
rotten odor
armpits odor
unpleasant body odor
musky odor
body odor smells like
foul odors
getting rid of body odor
bad urine odor
pungent odor
arm pit odor
vaginal fish odor
eliminate urine odor
fart odor
sweet smelling body odor
odor smells
body odor sweating
acrid odor
causes of odor
body odor problem
change in body odor
body odor change
reduce body odor
offensive body odor
unusual body odor
body odor support
eliminate vaginal odor
increased body odor
body odor armpits
bad foot odor
bad vaginal odor
prevent vaginal odor

You could actually custom tailor products for each of these symptoms and make it a mini-report. If you can offer a solution that works, you put up highly targeted PPC campaigns for each report.

Will this make you a millionaire? No, but it’s an easy way to get a PROFITABLE information product out there quickly, and take it to the next step from there.

Subscribe to my RSS if you want more info product ideas.

Recently I was travelling with friends, and of of them was a vegetarian. And I found that these people really have ’special needs’. You should think that it’s possible to go to just any restaurant and just order something vegetarian, but in reality it’s not that easy. Because if everyone else on the table is fully enjoying their meal, and you are kind of putting something together that consists of several side dishes, and it’s not really what you want, that makes you feel bad.

So if you can make “Vegetarian City Guides” that would hit their absolute sweetspot. And after experiencing my friend… I’m absolutely convinced that these people would shell out money for that.

How much research would it take? Well, let’s take London…

http://www.google.com/search?q=london+vegetarian

Now, if it’s that easy, why would people pay money for it? Because 1) many people still aren’t that web-savvy, and 2) if you “package” the information nicely, and make it even into a book-format (on demand printing anyone?) that’s gonna be of enough additional value to them to be worth it. Add some fotos, summarize reviews, etc.

There’s many ways how you could up the value on that, just let your imagination flow.

Okay so here is another info product idea for you today. And I just came up with this by reading the wired magazine.

They talk about how in these days online psychics are in high demand, probably because of the financial crisis and the state of the economy.

Usually one of the most commonly asked questions that people are looking for answers for from online psychics is whether their spouses cheating, but these days it’s about job security and money matters. They also ask whether they will lose their house.

And think about how much money people spend on these online psychics. The phone consultation is usually $2-$3 a minute.

But what’s really funny to me, is that online psychics charge anywhere from 100 to 1000 US dollars per hour. And even though people are concerned about their financial safety, they are willing to spend that kind of money on online psychics.

Obviously you should believe in that stuff if you want to create a product for this market. I don’t, so I’m not a good candidate to create an ebook, or an audio course that targets that market.

Anything about psychic tarot can be a really profitable info product.

For example, you could write a book like “Confessions Of A Medium Clairvoyant”, or “How You Can Become A Real Psychic In Just Three Weeks”.

Or you could create a membership site like “Train Your Psychic Abilities”, and every month you share new techniques and methods how people can improve their intuition and stuff like that.

“Numerology Reading For Beginners”, or something about astrology can also be a gold mine.

Now you can tell that I don’t know anything about this market. And never consulted with a psychic, and quite frankly, I don’t plan on ever doing so. But even with that limited knowledge and experience I could come up with a lot of information product ideas that I’m pretty confident could make you a lot of money if you’re knowledgeable about this, or you just hire someone who is knowledgeable about this and get it done for you.

You see, every time when people get afraid they are looking for something that can give them the feeling of security. Something to hold onto. They worry in the mind, and carry around all these fearful questions. That is why they turn to superstition. They really want to hear good news they can believe in.

Photography is a huge market. There are so many people were passionate about taking pictures. Many of the best sellers on Amazon are about digital photography. And let’s face it – Digital photography is basically replacing the old way of taking pictures.

There are people who love traveling around and taking pictures. And you can create a guide for them that shows them the best spots in certain areas. For example you can create the Southern California Outdoor Photography Guide. There you not just tell them what places to visit and take pictures, but you get them the exact spots and the best times.

If there are certain happenings that are taking place but make for great pictures tell them about that too. Maybe there’s a certain kind of animal that you can only see in the early morning hours right at the foot of the mountain. All the flowers that only have this incredibly beautiful look when they open up early in the morning. Maybe there is a certain kind of festival or gathering every Saturday at 6 p.m. where people get together, dressed up with crazy clothes, paint their faces and dance around a bonfire.

This is a pretty easy to create info product about your own neighborhood. Who really just have too take a notepad and brainstorm. Write down all the ideas that you have places that could make for great pictures. And don’t limit yourself here. Don’t just think of beautiful landscapes with romantic sunsets. Think of stuff that is a little odd too. Photographers love to be the people that discovered something that they can show their friends or display on their website. Something that other people look at and say: oh wow that is so cool!

You should price that product pretty low in my opinion. Just make it an e-book for below $20. Once you have their name and e-mail address you can still survey them and ask them what else are they interested in. Whatever they answer, this is going to be your next info product.

In fact anything that can show them how to make money with their photography they will want to eat it out of your hand. Because they love doing photography. And they are very serious about it. They read books about how to do it, different techniques and methods and what lenses are best for what kind of light. If you can show them how they can actually make money from that activity, instead of just spending money on their hobby that’s like you’re opening the gates of heaven to them.

There’s actually a lot of people who make money from stock photography. They just take good pictures and put them up on the stock photo sites, and every time somebody wants to use the picture they have to pay a license fee. Write a guide about that and sell it. Make it an audiobook, or even better make it a video course and put it on DVDs and at some printed reports and you have a home study course that you can sell for $197. You can just do screen recordings that leads them through the stock photo sites and shows them tricks that help to get more visitors and buyers for their stock photography. You can show them how to sign up and how to create a website so that they actually build their own business from that. You can really use your creativity here. There are a lot of possibilities once you have a list of people were passionate about photography.

Hope you enjoy this, hope you learn something and if you have comments or questions just write a comment below.

Today’s infoproduct idea is about one of my favourite topics… FOOD!

Now, you might say: “Oh, gosh, yet ANOTHER cookbook?”

Well, that’s where you gotta be creative and do a little market research. But healthy, light cooking is in high demand. If you want to create a good product for this gigantic market, you have to understand their desires and wants. For example: being able to eat delicious food while staying (or becoming) skinny.

Now, there are ways to prepare food so that it’s healthy, and there are ways to prepare the same food in a way that it becomes a burden on your body.

And you can create an information product about that basic idea.

Tell them: it doesn’t matter WHAT you want to eat, but what matters is HOW you prepare what eat. You can eat (almost) anything, if you prepare it the right way.

(Noticed I slid in that little almost? Well, it’s true. Frankly, I think there is no way I would believe that eating ice-cream is healthy. But, if it says “almost anything”, that’s fine. I believe that. But I’m disgressing a bit into sneaky copywriting tactics here… BEING HONEST! Being honest is one of the best ways to build trust, which enhances the likelyhood of your prospects to make a buying decision a lot. But being honest also means you have to provide a quality product.)

There are a lot of different cooking methods – specially if you look at other cultures than our own. If you can assemble these cooking methods into one book, and give detailed descriptions of what the benefits of the different cooking methods are, for which ingredients they should be used, etc. That’s a pretty cool product.

And of course, you can always turn the whole thing into an audio book – or if you have the budget even a DVD set, where the different cooking methods are demonstrated.

Then you can market that product to people who are interested in cooking & health.

And on top of that, you could sell the resale rights to internet marketers who are active in that field. Or to website owners who run sites on cooking and health. If they have adsense on their website, you could place adsense ads there to send them over to your salespage. Or you could start an affiliate program and offer them a comission on every sale.

There are A LOT of possibilities on what to make out of that idea. And you really don’t have to be an expert to pull this off. All you have to do is make a decision: I want to do this. And then you do the research, collect the information and create a product from that. There’s more nitty-gritty work involved in getting this done, and if you have a specific question, just post it here in the comment section. But the point of this site is not to give you a complete a-z-blueprint, but to give you some tangible ideas on what you can create an information product about.

If you’ve been reading this blog, you are already aware that one of the best ways to create infoproducts is doing an interview.

But I get the same questions again and again: How do I find an expert to interview? How do I know which are the best questions to ask? How do I make this a really great interview?

Now in this post I just want to address the last question – how to make a great interview.

And I’m not even going to go into much detail here – instead, I’m gonna send you over to Sean D’Souza’s blog to check out “How to tell a Crappy Interview from a Great One” Part 1 and Part 2.