Info Product Ideas & Internet Marketing Advice

Apparently, some people are buying dinosaur bones. For example, recently, a tyrannosaurus skeleton failed to make it’s reserve – the highest bidder was “only” willing to bid $3.6 million dollars.

Now, I wouldn’t create an information product for people wanting to buy million-dollar skeletons, but if there are some crazy rich people willing to spend that kind of money – maybe there are enough crazy people who are interested in buying smaller dinosaur bones? And if so, they might want to know how to select the right dinosaur bones, or how to store your dinosaur bones, or how to make the most amazing room decoration out of dinosaur bones, or how to detect fake dinosaur bones, or whatever.

Just a weird idea.

There are lots of freelancing web designers out there. Most of them know a lot about web design, but very little about marketing.

If you can provide them with good marketing information, that will actually bring them new customers, then a hefty pricetag would be very justified for that. Think about the fact that a new website can often cost thousands of dollars. Even if your system brings in just 3 new customers a month, that would be a major increase in their income (think about it: 36 new customers a month. If each one is worth $1000, that’s $36000 in the first year in additional profits – wouldn’t that be worth a couple hundred grand?).

And it’s not that difficult to do – all you have to do is create a “marketing for ___” and then you can create variations of this for different markets. The differences will be very small, but since you can be active in different markets, it will be a huge money maker.

There actually is an information product that teaches you how to get a deeper voice.

When I was in high-school, a guy from the class we did sports with together had this high-pitched voice, and we gave him a hard time because of that. (I’m not proud of it, but we were kids and didn’t know better).

So a guy with a high-pitched voice surely is experiencing some emotional pain, and has some issues around his self-esteem, because of his female-sounding voice.

Most men like to have a manly voice, or at least a “normal” voice, but not a voice that sounds like Micky Mouse.

Now, it surely is a really small niche market – but the people who are looking for this kind of information have a high likelyhood to buy, because they want to get rid of the emotional pain that is caused by their high-pitched voice.

When you read the salesletter, you will notice that it promises you a deeper voice within 5 days. That’s pretty good, because it promises instant results, without having to go through months and months of voice training. Also, first thing you notice when you read the sales page is that there’s basically a “before and after audio”, so that you hear the difference this program can make in a person’s voice.

If you are monitoring the clickbank marketplace, you might already have seen that there are a couple of products out there that teach you how to build a chicken coop.

What? How to build a chicken coop? Yes.

And what’s more funny: they seem to be selling A LOT of these guides. One product currently has a gravity of 98.92, another one has a gravity of 37.79, and then there are a couple more.

This is just crazy!

You can see the salesletter of the bestseller here.

If you are still having trouble coming up with information product ideas… well, it’s not that difficult.

Quiet frankly, I didn’t even know what Betta Fish were. But the guys who run http://www.bettafishcenter.com/ make a good chunk of money with it.

Don’t think there is no money in obscure little niches. They often are very profitable, and as a good marketer, you can easily dominate them.

Just be sure to research your niche properly before you invest your time, energy and money into it.

Most people think only of pills and stuff like that when it comes to body odors. But you could create an information product that does just introduce people to different methods of getting rid of body odors.

Now, this is not a huge market, but it is a market that has a high motivation to buy a product that solves their problem.

Can you imagine how embarrassing it must be to smell bad? You could even put together a very short report on the subject, just a couple of pages with nofluff information, and then sell that thing for $37 with a one year money back guarantee.

Here, I am even going to provide you with some keyword ideas:

Keywords
body odor
body odors
bad body odor
underarm odor
vaginal odor
sour body odor
underarm body odor
odor vagina
dog body odor
odor
eliminate body odor
causes body odor
prevent body odor
get rid of body odor
urine odor
garlic body odor
fish odor
bacteria odor
body odor smell
odor body
sweat odor
strong body odor
bad odor
breath odor
foul body odor
garlic odor
armpit odor
smelly odor
sweet body odor
ammonia odor
foot odor
strange body odor
odor smell
onion body odor
nose odor
perspiration odor
sweet odor
fishy body odor
fruity odor
feces odor
fishy odor
eliminate odor
sulfur odor
foul odor
odor problems
odor vaginal
fishy vaginal odor
body odor amonia
metallic odor
crotch odor
smelling body odor
sulphur body odor
body odor feces
vaginal body odor
sulfur body odor
smelling odor
strong odor
amonia odor
fruity body odor
why body odor
body odor smells
fish body odor
body odor vagina
stinky body odor
smelly body odor
stink odor
sour odor
stinky odor
vinegar body odor
metallic body odor
ammonia body odor
body odor bacteria
urine body odor
body female odor
body chronic odor
musty body odor
body odor control
odor elimination
causes of body odor
gas body odor
symptom odor
body odor cause
acetone odor
sweating odor
odor scent
onion odor
body odor sweat
body odor armpit
strange odor
skin odor
vinegar odor
sulphur odor
odor control
human odor
feet odor
child body odor
symptom body odor
poop odor
human body odor
body odor problems
what causes body odor
body oder
odor in urine
how to get rid of body odor
deodorant body odor
fish odors
fowl odor
my body odor
scalp odor
groin odor
bad odors
sweet smelling odor
vagina odors
rotten odor
armpits odor
unpleasant body odor
musky odor
body odor smells like
foul odors
getting rid of body odor
bad urine odor
pungent odor
arm pit odor
vaginal fish odor
eliminate urine odor
fart odor
sweet smelling body odor
odor smells
body odor sweating
acrid odor
causes of odor
body odor problem
change in body odor
body odor change
reduce body odor
offensive body odor
unusual body odor
body odor support
eliminate vaginal odor
increased body odor
body odor armpits
bad foot odor
bad vaginal odor
prevent vaginal odor

You could actually custom tailor products for each of these symptoms and make it a mini-report. If you can offer a solution that works, you put up highly targeted PPC campaigns for each report.

Will this make you a millionaire? No, but it’s an easy way to get a PROFITABLE information product out there quickly, and take it to the next step from there.

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Recently I was travelling with friends, and of of them was a vegetarian. And I found that these people really have ’special needs’. You should think that it’s possible to go to just any restaurant and just order something vegetarian, but in reality it’s not that easy. Because if everyone else on the table is fully enjoying their meal, and you are kind of putting something together that consists of several side dishes, and it’s not really what you want, that makes you feel bad.

So if you can make “Vegetarian City Guides” that would hit their absolute sweetspot. And after experiencing my friend… I’m absolutely convinced that these people would shell out money for that.

How much research would it take? Well, let’s take London…

http://www.google.com/search?q=london+vegetarian

Now, if it’s that easy, why would people pay money for it? Because 1) many people still aren’t that web-savvy, and 2) if you “package” the information nicely, and make it even into a book-format (on demand printing anyone?) that’s gonna be of enough additional value to them to be worth it. Add some fotos, summarize reviews, etc.

There’s many ways how you could up the value on that, just let your imagination flow.

If you’ve put all the time and energy into creating an information product – and then it didn’t sell, you know that it can be a really frustrating experience.
I’ve been there. I invested almost 2 months and a little bit of money into creating a product from scratch once. And I really did a good job with it. I made sure the infos are top-notch, I made sure the presentation really helped people to “get it” easier. So, with lots of excitement I put it all up online, opened a clickbank account and was ready to see the sales rolling in…
And guess what: it didn’t happen.

But this “flop” later turned into a huge advantage for me. Because I learned a very valuable lesson. I just couldn’t accept that all of this work should have been wasted. So, I tried for ways to make it work. Tweaked the copy. Got PPC campaigns ramped up. Lots of SEO and article marketing. To no avail. Now I know what the problem was: the kind of product. It just didn’t push any hot buttons in the clients mind. There was no urgent problem to be solved, no pain to be stopped – it was about making something that’s already good great. So I didn’t do my market research beforehand.

But – and that’s the good thing. There are LOTS of ways to profit from “dead products”.

SELLING RIGHTS
You can always try to sell the resale rights, or even private label rights to other marketers. Although I don’t want to get your hopes to high on that one. Because experienced marketers will instinctively know whether they can sell a product or not. But for some, it might just be worth to bundle the product up in some way with other products and sell that. So, while I wouldn’t invest too much stock in finding rights buyers, you definitely should give it a try. Maybe make an offer in the Warrior Forum in the special offers section. Or contact other marketers who sell products that are related to your product and offering your rights to them.

USE AS BONUS
You can always use your product as a bonus to another product. Specially if the contents really are good, with a bit of copywriting chops you can usually tie it in so that it enhances the perceived value of the product a lot.

LET OTHERS USE AS BONUS
If you weren’t successful with selling the rights to your product, ask other marketers in related markets if they want to give your product as an additional bonus to their customers. And make clear that you will give them the right to do so free of charge. What’s the benefit in that, you may ask? Easy: You get exposure to proven buyers in your market. And if your product really is good, they will check out your website. Specially if you tell them to do so in your product repeatedly and offer them more good stuff on their website and send them to an opt-in-form. I can’t stress enough the importance of building a list of proven buyers, and if you can get some big dog to add your product as a bonus to theirs, then this can be a really great way to get access to very valuable clients.

USE AS OPT-IN-INCENTIVE
You can also give your product away for free, just for having people opt-in. Listbuilding is extremely important when it comes to internetmarketing, and if you can give them something of real value, they will start to trust you and you will be able to build a relationship with them – which will ultimately lead to sales. But – even when it’s “free” you have to sell it to them. They have to see the value in it. And if you couldn’t sell it for money, then it might not be easy to make it work as an incentive for opting in free either. But give it a try. Test.

GIVEAWAYS
In every market, there are “giveaway events”, where all kinds of people are giving something away for free. Participate. Give your product away for free there and make them opt-in to get it. If in your market, there isn’t a giveaway event, that’s a great opportunity because you can create one and become a “celebrity” in your market that way.

JOINT VENTURE
You can approach other businesses that have a product in your market and offer them to combine your products and sell them as one bundle. And you split the profits. Very simple, but powerful idea.

CONTEST
Make it a contest and give your product away to the winners. For example – have people submit an article for you on ezinearticles, or just ask them for the three most important things they want to learn about the subject your product is about. Or have them create a video that promotes your product. Or make it a quiz, and if they answer all the questions right, they get a price. There are MANY ways to create contests, and contests can really work gangbusters.

GO BIG
You can also approach big businesses and offer your product to them at “wholesale prices”. You can even offer them to handle the fulfillment for you. They can use it as a lead generation tool.

EBAY
Put it up on ebay for a low price and see if it sells. Selling 100 products on ebay for $19.95 is still a lot better than selling nothing. You might be surprised to find that for some reason, on ebay you can sell it. Or you can auction it with a low start-price and see how high it goes.

For me and my product, back then, I actually used several of these strategies (I did not just pick one), and it worked out really, really well. Besides from the money I made and the subscribers I won, I also made friends with other people in the industry, and that’s where you get real leverage from in the future.

Okay so here is another info product idea for you today. And I just came up with this by reading the wired magazine.

They talk about how in these days online psychics are in high demand, probably because of the financial crisis and the state of the economy.

Usually one of the most commonly asked questions that people are looking for answers for from online psychics is whether their spouses cheating, but these days it’s about job security and money matters. They also ask whether they will lose their house.

And think about how much money people spend on these online psychics. The phone consultation is usually $2-$3 a minute.

But what’s really funny to me, is that online psychics charge anywhere from 100 to 1000 US dollars per hour. And even though people are concerned about their financial safety, they are willing to spend that kind of money on online psychics.

Obviously you should believe in that stuff if you want to create a product for this market. I don’t, so I’m not a good candidate to create an ebook, or an audio course that targets that market.

Anything about psychic tarot can be a really profitable info product.

For example, you could write a book like “Confessions Of A Medium Clairvoyant”, or “How You Can Become A Real Psychic In Just Three Weeks”.

Or you could create a membership site like “Train Your Psychic Abilities”, and every month you share new techniques and methods how people can improve their intuition and stuff like that.

“Numerology Reading For Beginners”, or something about astrology can also be a gold mine.

Now you can tell that I don’t know anything about this market. And never consulted with a psychic, and quite frankly, I don’t plan on ever doing so. But even with that limited knowledge and experience I could come up with a lot of information product ideas that I’m pretty confident could make you a lot of money if you’re knowledgeable about this, or you just hire someone who is knowledgeable about this and get it done for you.

You see, every time when people get afraid they are looking for something that can give them the feeling of security. Something to hold onto. They worry in the mind, and carry around all these fearful questions. That is why they turn to superstition. They really want to hear good news they can believe in.

Photography is a huge market. There are so many people were passionate about taking pictures. Many of the best sellers on Amazon are about digital photography. And let’s face it – Digital photography is basically replacing the old way of taking pictures.

There are people who love traveling around and taking pictures. And you can create a guide for them that shows them the best spots in certain areas. For example you can create the Southern California Outdoor Photography Guide. There you not just tell them what places to visit and take pictures, but you get them the exact spots and the best times.

If there are certain happenings that are taking place but make for great pictures tell them about that too. Maybe there’s a certain kind of animal that you can only see in the early morning hours right at the foot of the mountain. All the flowers that only have this incredibly beautiful look when they open up early in the morning. Maybe there is a certain kind of festival or gathering every Saturday at 6 p.m. where people get together, dressed up with crazy clothes, paint their faces and dance around a bonfire.

This is a pretty easy to create info product about your own neighborhood. Who really just have too take a notepad and brainstorm. Write down all the ideas that you have places that could make for great pictures. And don’t limit yourself here. Don’t just think of beautiful landscapes with romantic sunsets. Think of stuff that is a little odd too. Photographers love to be the people that discovered something that they can show their friends or display on their website. Something that other people look at and say: oh wow that is so cool!

You should price that product pretty low in my opinion. Just make it an e-book for below $20. Once you have their name and e-mail address you can still survey them and ask them what else are they interested in. Whatever they answer, this is going to be your next info product.

In fact anything that can show them how to make money with their photography they will want to eat it out of your hand. Because they love doing photography. And they are very serious about it. They read books about how to do it, different techniques and methods and what lenses are best for what kind of light. If you can show them how they can actually make money from that activity, instead of just spending money on their hobby that’s like you’re opening the gates of heaven to them.

There’s actually a lot of people who make money from stock photography. They just take good pictures and put them up on the stock photo sites, and every time somebody wants to use the picture they have to pay a license fee. Write a guide about that and sell it. Make it an audiobook, or even better make it a video course and put it on DVDs and at some printed reports and you have a home study course that you can sell for $197. You can just do screen recordings that leads them through the stock photo sites and shows them tricks that help to get more visitors and buyers for their stock photography. You can show them how to sign up and how to create a website so that they actually build their own business from that. You can really use your creativity here. There are a lot of possibilities once you have a list of people were passionate about photography.

Hope you enjoy this, hope you learn something and if you have comments or questions just write a comment below.