Info Product Ideas & Internet Marketing Advice

Another information product idea are survival cheat sheets for certain topics. For example: what can you do to maximize your chances of surviving a flood with minimum harm? This could include a preparation checklist, decision guidelines and so on.

Another topic could be: How best to behave in case of an earth quake?

Another cheat sheet could be: how to survive in a burning building?

Think about all the situations that people might feel scared about. Looters in the streets,  when encountering wild animals in the wilderness, how to survive a snake bite, and so on.

British Airways for example has courses that teach people how to maximize their survival chances in case of a plane crash. This is not the standard security briefing they give at the beginning of each flight, but an actual workshop that people visit in their free time. And they charge a lot of money for this course.

Let’s say you’re going to travel to South Africa, where there are very high crime rates. But you don’t want to be stuck all the time in your hotel and some popular (safe) tourist attractions, but actually venture out on your own and explore the city. Wouldn’t you be willing to pay a couple of bucks for a quick security briefing?

There are many information product ideas in all kinds of situations and areas of life. The key is to quickly test them, and if the test results are promising, bring them to market and maximize their potential.

Sometimes you come across a topic that fascinates you, and you want to read all kinds of books about it, watch DVDs about it, go to workshops about it…

And before you know it, you’re an “expert”.

You should be able to come up with several information product ideas if you dig in your brain a little bit.

Because there’s all that knowledge that you acquires while reading these books, listening to programs, attending workshops, and so on.

You don’t need to start out with a big course. It can be a small report. Just get started. Sell it for $7. That kind of money hurts nobody, but it gets you going. It won’t make you tons of money, but just by doing the process of turning an information product idea into an actual infoproduct, you will be learning so much.

And: you’re the kind of person who does things rather than just thinking about it.

Let me tell you: even the lousiest and baddest infoproduct on earth is better than the best information product that someone carries around in his head but hasn’t put out in the market yet.

So what are you waiting for?

Now if you don’t want to come up with your own information products, there is a simple way to get one fast: license it.

A very successful example of that is the popular dating ebook “Double Your Dates”. A German guy not too long ago flew to California to talk with the creator of the ebook and set up a licensing deal to translate and market that book in Germany.

Now, that same guy has eight employees and is pumping out all kinds of information products in different niche markets very successfully. And he’s building that business up and and up.

There’s a possible ways to create a fortune selling info products, let’s assume that you are aware how to get it done properly. Unlike ready-made merchandise, they call for considerable time and energy to create, particularly when you are looking at research. A good thing about these items is you won’t ever run of marketplace for them, given the popular. The secret would be to possess a solid plan which will provide you with plenty of opportunities to make money. A number of them are:

1. Items that cost USD 50.00

These items include workbooks, reports and audio recordings, which could provide you with more audience for the business and can assist you to acquire good revenues. With regards to these items, keep in mind that “the more the merrier” applies just about all time.

2. Items that cost USD 100.00 and above

These info products include complete systems or programs which could generate high dollar returns. You are able to provide a video seminar series that provides comprehensive or detailed instruction or perhaps a bundle which include an e-book plus some audio recordings. Based on your niche and market demand, you are able to price these items approximately USD 100 to USD 10,000.

3. Coaching or consultation services

Consultants will always be on popular so if you’re a specialist of something, don’t make hesitate to earn money off it. Consultants can demand up to USD 500 an hour or so.

4. Seminars, workshops and training

Apart from one-on-one consultations, you are able to conduct seminars, trainings and workshops. These classes lasts in one to many days and may be conducted personally or online. You are able to offer packages by which you are able to charge USD 300 each individual for full-day training. For those who have a crowd of say, 50 persons, then this is a clean USD 15,000 for you personally. You are able to give reduced prices for groups with bigger headcounts.

5. Membership programs

Membership programs may bring recurring revenue for your business primarily since there is always money arriving. Members need to spend monthly or yearly fees to allow them to benefit from the advantages of this program. A few of the examples you are able to create are resource websites and coaching services. You are able to charge membership charges as high as USD 1,000 per month, which obviously depends upon the interest in your service and also the kind and quantity of benefits that you simply offer.

There are many factors you need to bear in mind to be able to form a highly effective strategy in creating and selling info products. This tactic should obtain the attention of the target audience and hang you in addition to the competition. You are offering items that meet specific needs available and you’ve got to define the prospective market who are able to actually afford to purchase your products. You ought to be in a position to give a good sales copy that will inform buyers from the advantages of having your service or product. If you are planning to operate an internet business, creating a great-looking website rich in usability is important which you’ll use to consider online orders from buyers.

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If you can create a guide for apartments and condominiums, particularly serviced apartments, that’s a great way to go.

Sure, many cities already have websites that take care of that – but there are still many cities that don’t have good overviews, and by just giving more details and selecting the right ones, you can stand out from the crowd.

This works particularly well in cities where a lot of expats life. These people often want to get an overview about accommodation options and prices.

You could even just use pictures and info from a website, and assemble it in one PDF file and sell that for something like $19,99, or whatever your pricepoint of choice is.

Now this is another very lucrative niche – do consulting for personal fitness trainers. And by consulting, I mean the whole kabang – information products, newsletters, marketing materials, and on and on.

There’s a guy called Bedros Keuilian – and he’s making a killing with that stuff. Just google his name and his website will show up.

Think about it – personal fitness trainers need to find clients, and of course they want to be able to command higher rates and make more money. And if you can help them to do that – why not?

Now, Bedros is doing some stellar stuff – but maybe you can enter that market with a low-priced product just to make some quick money and generate some really valuable leads – because people who are proven buyers are worth so much more than other people.

Now there are already hundreds of photoshop tutorials out there. And a lot of them free. But does that mean that you can’t make money with them? That you can’t sell them?

Now, quite the contrary is true. It just reflects the huge demand there is to get hip with photoshop.

The thing is – you have to be smart about it. You have to create a very particular product for people who want a very particular thing. And something for which there is a huge demand is for people who don’t know anything about Photoshop, and who just want to get started to do some great stuff. BUT they don’t have a lot of time to go about learning the ins and outs of the software. They want a real quickstart instruction.

And a very successful program in that regard currently is the “Learn Photoshop in 2 hours” course. The reason why it is so successful is partly because the program is so popular, and partly because people know about what can be done with it so much – and everybody would like to look a little better on their pics and make their photos look more spectacular.

So creating a “How to Clear Up Your Skin With Photoshop” 1 hour crash course where you show before and after pictures could be another great product – and if you get your creative juices flowing, you will be able to come up with lots of similar ideas, like “Logo Design Skills With Photoshop” and so on.

The dating market is of course one of the largest and most competitive markets in the information product business. Guys like David DeAngelo are involved there. Millions of dollars in sales ever year. It’s huge.

But simply by zooming down into a particular segment of that niche, you can create targeted information products that are much easier to sell. Sure, your audience won’t be as large, but the likelyhood of getting them to buy from you is much higher, because the people feel that your product is made specifically for them.

There are a lot of shy guys out there. And they are DESPERATE to go on dates with beautiful women and find a mate. If you can help them to do that, they won’t stop throwing their money at you. They are willing to pay for that, because it’s a huge gaping hole in their happiness – and if you can fill that void, they’ll be so happy that they’ll not even buy your product, but they’ll actually thank you for letting them buy your product.

I’m not talking about cookbooks for certain countries. If you create a food guide for a certain country, that goes into real detail, then you can sell it at a very high price.

Foodies LOVE detailed information about exotic ingredients and indigenous methods of preparation. For example, you could create a guide about the food of Southern China, or the food of Libanon, with information on spices and herbs that they use, how they combine them to create what kinds of effects. What they do to give meat a certain texture. How they use special cutting techniques. How exactly they dry foods, and what it does to a vegetable or piece of meat and so on.

The key here is to dig deep and do a lot of research. Of course, as with all information products, you do not need to do this research yourself – you can outsource it, you can interview people who are experts and simply package all this information into your own info product. If you not just make it written text but also include pictures – or even better: video you will find an eager audience.

Food-fanatics will be glad to shell out upwards of $100 if you offer them a real in-depth guide to a certain countries kitchen.

Sure, it is a very niche product – but not so much. Think about it: there are people who book FOOD TOURS! These people often spend thousands of dollars to travel to another country and learn about the food and the cooking techniques of that country.

And it is in fact a very useful thing too – we live in an age where it’s all about convenience, and a lot of knowledge about traditional ways of preparing food gets lost. Jamie Oliver pointed out that there are a lot of kids who can not even tell a carrot from a potato from a tomato. Sounds incredible? Not at all.

And while this general trend doesn’t seem to be so good for an info product about food – it is! Because the large amount of ignorance when it comes to food creates a very fanatic counter-culture of people who go really deep when it comes to food-knowledge, and they make it part of their identity to know about these things, to cook by themselves, to explore new techniques and ingredients and surprise their friends and family with things they never tasted before.

You could interview people who offer cooking courses. This would also be good for them, because all of the sudden they turn into “published authors” – which enhances their expert status and can make their marketing messages stronger, thus bringing in more students to their courses and more money into their pockets.

You could visit local markets and talk to the sellers about the produce and so on. Maybe you’ll have to pay them to give you the information, because they don’t have something to gain from this, and you’ll have to talk to a lot of sellers to find one who really is able to give you the details, but that’s okay. Again, if you’re not passionate about food, then you can just outsource this and have someone assemble all the information for you.

There’s so many ways to pull this off – this is just to get your brain started.

This is kind of an guerilla idea. But you could make a travel guide for a “dangerous destination”.

You see, for example right now Bangkok is big in the news because of the so-called “red-shirt protests”. People died, got shot, almost a thousand got hurt, it’s been going on for over a month, it’s a major thing.

But still, there are thousands of people arriving everyday at Bangkok airport, despite the travel warnings that foreign ministries from countries all over the world issue.

And it’s a fact: when you look the news about another country, it might often seem as if that country is a warzone. Because the news tend to show mostly the sensational pictures, the worst moments: explosions, blood, shooting. It doesn’t show the quiet and normal scenes that go on in a place.

Now, if you’d be standing there or had a small place where you sell a “Bangkok Dangerous Map – Be Safe in Bangkok”, then you could make some quick money.

All you need is some local knowledge. This is a fast and easy operation.